Adidas relies on Sendit.Green as ship-from-store solution

Adidas relies on Sendit.Green for same-day shipping launch as ship-from-store solution

Fast, sustainable and flexible deliveries - from the store straight to your door.

Adidas operates as a global company and has established itself as one of the biggest sports brands in the world. The product portfolio of the brand with the three stripes is broad and diverse. The focus is on the Sport Performance and Sport Inspired categories, as well as regionally anchored sports and the hyped sneaker culture. Adidas has made it its mission to produce the best sports products in the world and to offer customers the best possible shopping experience - and to do so in a sustainable way. 

To be the sustainable leader in the industry, Adidas is always looking for resource-efficient alternatives and innovations that improve both the company's environmental footprint and the lives of consumers. 

The challenge 

The opening of the Adidas concept store on Jungfernstieg in Hamburg was cause for celebration. The concept store is designed to take the customer's shopping experience to a new level. With same-day shipping, Adidas wants to offer its customers this best possible shopping experience. On the one hand, Adidas strives to ship orders directly from the store to ensure delivery within a few hours or in flexible time windows. On the other hand, Adidas is on a mission to further reduce the company's carbon footprint so that delivery is completed in the most climate-friendly way possible.

The solution 

The seamless integration of Delivery Green into the Adidas online store allows customers* to have products delivered directly from the local store in Hamburg within two hours or in selectable time windows. The delivery solution is designed to minimize the CO2 emissions normally generated by delivery, paving the way for Adidas to become carbon neutral. Delivery Green ensures that products reach consumers not only quickly, but also sustainably. 

The results 

Adidas can offer its customers a shopping experience that stands out in the market. The speed of delivery, the focus on sustainability and the other features make shopping unforgettable. From now on, the delivery process can be followed at any time via the live tracking link of delivery green. This not only increases anticipation for the order, but also allows, thanks to the tracking link, to change delivery time slots in the blink of an eye. 

Adidas benefits from a scalable ship-from-store solution that excites customers because delivery is always part of the product and the shopping experience. 

The advantages 

  • Same-day and next-day delivery solution 
  • Convenient deliveries in selectable time windows
  • Point-accurate GPS live tracking of parcel delivery 
  • Emission-free delivery with e-vans or electric-powered cargo bikes

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Celine Becherer
Anna Kollmer
Anna Kollmer


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*We save 600g CO2 per pack