Many retailers were hoping for a happy ending after this year of crisis. After all, the Christmas business just before the end of the year usually sends sales soaring. The second lockdown put a spanner in the works. But there is a way out of this dilemma.
The closure of the sales areas is a hard blow for the retail trade. Despite the help provided by the so-called "Überbrückungshilfe III" (bridging aid III), perseverance is the order of the day. However, many retailers are recognizing alternatives in this crisis and are finding new ways to keep business going. The first lockdown already made it clear that the retail sector must prepare itself and cannot avoid making changes.
What opportunities does the retail sector have not only to survive the crisis, but to profit from it?
Since the lockdown, many retailers have increasingly been using the "Click & Collect" principle. This means that the respective product range is available in the web store and information is provided about the availability of the products. The products can be selected online and physically picked up at the nearest store or retail outlet.
Customers are asked to collect the products themselves. "Click & Collect can only be implemented in this way if there is a functioning digital shop system.
If there is no online shop, some orders are also accepted by phone, email or Whatsapp message.
How "Click & Collect" also makes "Ship from Store" possible
In order to keep up with the giants in e-commerce, local retailers must optimise the shopping experience of their customers to the maximum. E-commerce has achieved above-average growth in 2020. In Q3 2020, online retail was up 13.3% year-on-year. During the first lockdown, many people rediscovered online shopping for new product groups such as products for "daily needs". (Source: bevh).
Ship from store: Deliver locally from the regional store and thus contribute to business success
Retailers can take advantage of these developments and even profit from them. It is crucial that customers can order from their local retailer just as easily as from the big online platforms. We at Sendit.Green want to make that possible.
Delivery Green supports both those who have an online store and want to deliver alongside "Click & Collect" and those who want to take their orders by phone, for example, or also set up an online store.
With Liefergrün, sustainable and local deliveries in one's own city can easily be ordered at fair conditions. If you have an existing online store, it is quickly and easily connected to Liefergrün and your own software. This way, it is possible to switch to sustainable green delivery with one click and maximum customer satisfaction is guaranteed through express or same-day delivery.
MuKK, Münster's unusual children's department store, has shown how it's done. Together with Liefergrün, a technological solution for a delivery service was integrated into MUKK's online store within 24 hours. This saved the Christmas business in the lockdown and the presents were under the Christmas tree on time.
You own a retail business and want to order sustainable and local deliveries with just one click? Register here!