Interview with Niemah

C: How did you come across Liefergrün? Why did you apply?

N: "At that time, Liefergrün was still in its infancy. The GmbH was founded only two months before I started and accordingly I didn't know the company at all. Robin, one of the three founders, wrote to me at the time via the university's career network. When I had read up on the vision of Liefergrün, it was immediately clear to me that I would like to learn more about it. That's how the first conversations came about. Personally, it was just a good fit. We got along great right away and felt the same drive. That's how it came about that I started as a working student at the beginning of 2021 alongside my studies."

"I found it particularly exciting how the energy jumped from the founders to the whole team."

C: What were the beginnings like for you at Liefergrün?

N: "Well, when I joined Liefergrün, we were just 6 people at the time. Classic start-up vibe back then. Everyone was highly motivated and just had a desire to make a difference. For me, it was the first experience in such an environment. What I found particularly exciting was how the energy of the founders spilled over to the whole team. Of course, it's still quite chaotic at such a stage, even if you compare it to delivery green in 2022. But the common goal of revolutionizing the last mile connected us and drove us even then."

C: What were your tasks?

N: "In line with my master's degree in marketing, I also started in this area at Liefergrün. At the beginning, it was about making the brand known and establishing it on the market. Typical for this early stage in a start-up is that you find yourself in many different positions. When Liefergrün became a household name in the industry and we had to implement our first large orders, I temporarily moved to the operations team. Here, for example, I helped to set up the structures before we could grow further. In the second half of 2021, we then grew very strongly. We were faced with completely new tasks. We wanted to position ourselves even more strongly with a rebranding and a new website and address larger customers. That was then my first major marketing/branding project, which spanned several months."

C: You've now moved from being a working student at Liefergrün to a full-time position in August 2022 - what changes came your way?

N: "First and foremost, my area of responsibility has changed again. I am now in Product Management and no longer responsible for marketing. Liefergrün sees itself as a software company. That means we also differentiate ourselves primarily through our internal digital products, with which we can realize our vision of a sustainable delivery experience. This area was almost completely new to me until then. So it was a new super opportunity to get to know something again that I didn't know before. Apart from that, the full-time position means that I now finally have the time to devote myself fully to the projects. Typical start-up again. There's actually always more to do than there is time for."

"Sustainability must not mean doing without. It's the only way we can really make a difference."

C: What do you wish for the coming time at Liefergrün? What visions do you have?

N: "Even if it may sound corny, but basically this is about nothing less than shaping the future a little better. I firmly believe that Liefergrün can play a part in revolutionizing the logistics industry in the long term. Above all, because we are putting consumers at the center of this. Sustainability should not mean doing without. That's the only way we can really make a difference."

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